Welcome to the Q&A Forum

Hi folks. I'm working on a B2B e-commerce site in a very commoditized space. It's very technical and longtail-- several thousand product pages and of those, over 1,000 landing pages per month, when visitors find products. Most items we sell are only bought once or twice per year. Many won't even be bought in a given year. So it's tough to invest a lot on a given page, but we chip away at it. We don't have many non-product pages. To date, we've grown with solid on-page SEO for products and good customer service. I'm adding a resource section to include helpful articles and definitions of technical terms. Also, since good sources of products can be so hard to find (we literally have customers like NASA googling for parts), I would like to build an industry guide of sorts. It would include manufacturers, master distributors, distributors and resellers (like our site). To be a good list, it only makes sense to include my competitors. It's likely very few people will actually ever see this page, but I figure more deep content with lots of highly relevant links is good for raising DA, especially because it could become a page others want to link to. I haven't found a comparable resource in the 4 years I've been working on this project. Any reason I should not do this? Any pitfalls I should be aware of? Thank you!

I am working with an e-commerce site that does mostly B2B sales in a very commoditized industrial product segment in which very few manufacturers sell direct. It's all done through distributors and resellers, like our site. We don't often win on price, but we do win enough SERP battles to get the visitors and provide great customer service, so we have gained a following and we do compete well for some very large orders. We list several thousand products and in a given month, visitors regularly hit over 1,000 different landing pages. While we make most money from relatively few items, most items are sold only once a year, maybe twice. It's a very longtail business, and therefore tough to do a great job optimizing all pages down the tail. So, one thing I'm doing is building out a set of resource pages with common questions, terminology and other useful bits so the site gains more traffic and authority, in the hope of boosting product pages. e.g., an in-depth category definition in the glossary could link to all the items in a category. In addition to adding content that augments product pages, I'd like to create basically a map of the whole industry, including brand name manufacturers, white label manufacturers, distributors, etc. If it's going to be a truly comprehensive list, it should include my competitors. Given that I have never found such a list, it feels like this could be a good page and earn some links. Since it's unlikely much traffic will even find that page, compared to product pages, are there potential pitfalls I should be aware of? I get the feeling if I create a page that others bookmark and visit when hunting for products in our market, we win, even if most visitors to that page won't buy from us. I've been in this industry for four years now, and it's amazing how hard it is to find some companies. Only a handful even think about SEO, since they sell through other channels. Should I link to all my competitors (which is only about a dozen) among hundreds of other industry links?